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Branding Stories - Page 4

Global Stories

Branding stories

Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Studio Graphene expands into Ireland with Tribe deal
DevOps

Studio Graphene expands into Ireland with Tribe deal

The deal broadens Studio Graphene’s European reach and gives clients access to design, engineering and cloud services from one provider.

By Sofiah Nichole Salivio • 3 min read • Fri, 24th Apr 2026
Starburst launches AIDA assistant for governed data
Storage

Starburst launches AIDA assistant for governed data

Business users could get answers in natural language without moving sensitive data, as Starburst adds AIDA to its Enterprise Platform.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 16th Apr 2026
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026
Finite State names Ann Miller as Vice President of Marketing
Digital Transformation

Finite State names Ann Miller as Vice President of Marketing

Greater scrutiny of connected-device software is driving demand for product security tools, as Finite State adds another senior hire.

By Mark Tarre • 3 min read • Wed, 8th Apr 2026
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Sat, 4th Apr 2026
AEM Networks rebrands amid growing AI testing demands
Network Infrastructure

AEM Networks rebrands amid growing AI testing demands

As AI workloads strain bandwidth and reliability, the renamed unit is widening its testing range to cover faster, more software-defined networks.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026

Stories from Other Regions

Branding stories

Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.

By Karen Joy Bacudo • 4 min read • Mon, 4th May 2026
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 23rd Apr 2026
Australian small business owners face succession cliff
Social Media

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Thu, 16th Apr 2026
Adobe flags common fonts failing basic accessibility tests
Digital Transformation

Adobe flags common fonts failing basic accessibility tests

Poor type choices could leave internal PDFs and branded documents unreadable for dyslexic users, exposing UK employers to Equality Act risks.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Tue, 14th Apr 2026
What is a 'Brand' in B2B technology - and how does it drive growth
Airlines

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Tue, 7th Apr 2026
Six Degrees rebrands with human-led hiring message
Human Capital Management

Six Degrees rebrands with human-led hiring message

The refresh aims to reassure clients that senior hires still hinge on judgement, relationships and sector expertise despite rising automation in recruitment.

By Mark Tarre • 4 min read • Mon, 6th Apr 2026
Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Thu, 2nd Apr 2026