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Branding Stories - Page 2

Kiwi Stories

Branding stories

2degrees launches emoji referendum for New Zealand
Data Analytics

2degrees launches emoji referendum for New Zealand

New Zealanders will get to pick a national emoji, as 2degrees taps public sentiment and social media habits in a World Emoji Day campaign.

By Sean Mitchell • 4 min read • Fri, 17th Jul 2026

Global Stories

Branding stories

Silver Birches widens packaging offer beyond labels
Supply Chain

Silver Birches widens packaging offer beyond labels

Online brands and retailers are driving demand for joined-up packaging as Silver Birches adds more print formats to its offer.

By Sofiah Nichole Salivio • 4 min read • Thu, 27th Aug 2026
Ecommpay shortlisted in three Fin.Tech Marketing awards
Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Fri, 21st Aug 2026
Exclaimer launches MSP Connect for managed service providers
Software-as-a-Service

Exclaimer launches MSP Connect for managed service providers

Billing and administration will be simpler for MSPs managing email signatures across Microsoft 365 and Google Workspace, with rollout under an hour.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 20th Aug 2026
For sensitive health categories, eCommerce can remove more than just the checkout queue
Customer Experience

For sensitive health categories, eCommerce can remove more than just the checkout queue

Discreet packaging, clearer product information and easier repeat ordering are helping buyers of continence products avoid embarrassment and confusion.

By Liz Anieto • 4 min read • Wed, 19th Aug 2026
Monotype & Kittl expand font integration for enterprises
Software-as-a-Service

Monotype & Kittl expand font integration for enterprises

Enterprise teams can now use approved typefaces inside Kittl, reducing font-licensing risks and helping keep branded content consistent.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 10th Aug 2026
Adobe launches ChatGPT plugin to link its creative tools
Software-as-a-Service

Adobe launches ChatGPT plugin to link its creative tools

ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.

By Sean Mitchell • 4 min read • Fri, 7th Aug 2026
WARC says brands need social & emotional strategies
Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • Thu, 6th Aug 2026
name.com signs AI platform deals to embed domain access
Software-as-a-Service

name.com signs AI platform deals to embed domain access

Users of AI build tools will be able to register domains without leaving the platform as Name.com expands its integration push.

By Sean Mitchell • 4 min read • Wed, 5th Aug 2026
Equals signs long-term CNN International media deal
Fintech

Equals signs long-term CNN International media deal

The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Jul 2026
GravaStar cuts 20% off gaming peripherals on Amazon
eCommerce

GravaStar cuts 20% off gaming peripherals on Amazon

Gamers can now save on premium keyboards and audio gear as GravaStar's Amazon sale trims up to USD $86 off selected devices.

By Sofiah Nichole Salivio • 3 min read • Mon, 13th Jul 2026

Stories from Other Regions

Branding stories

Jack De Caluwé returns to Instrument as Chief Creative Officer
Google

Jack De Caluwé returns to Instrument as Chief Creative Officer

The hire strengthens Instrument's push to unite brand and product work as clients demand more design-led, technology-driven campaigns.

By Sofiah Nichole Salivio • 4 min read • Tue, 25th Aug 2026
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 31st Jul 2026
Hyundai Card launches Alphabet Card for younger spenders
Digital Transformation

Hyundai Card launches Alphabet Card for younger spenders

Younger South Koreans could get clearer savings on everyday spending as category-based credit cards gain ground over broad rewards schemes.

By Karen Joy Bacudo • 4 min read • Thu, 30th Jul 2026
IT services among UK mid-market firms lacking distinction
Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • Tue, 21st Jul 2026
Marc Lewis launches SCAFFOLD to preserve creative voice
Software-as-a-Service

Marc Lewis launches SCAFFOLD to preserve creative voice

Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.

By Mark Tarre • 4 min read • Fri, 10th Jul 2026
Kane tops England influencer rankings after Mexico win
Instagram

Kane tops England influencer rankings after Mexico win

England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.

By Regine Laguilles • 4 min read • Wed, 8th Jul 2026