The Ultimate Guide to Personalisation
A curated Kiwi edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Kiwi Personalisation News
Regional stories with direct local relevance
The enduring resilience of New Zealand's broadcast networks
Broadcast still reaches most New Zealanders daily, even as streaming grows, with free access and emergency resilience keeping it relevant.
AI search answers vary widely across major platforms
A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.
Accenture Song finds Kiwi brands still failing promises
A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.
IKEA New Zealand launches rewards for Family members
The new scheme rewards shopping and app use, as IKEA New Zealand seeks to deepen loyalty in one of its fastest-growing markets.
Revolut partners OpenAI to add ChatGPT Go to plans
Millions of Revolut customers will get OpenAI's ChatGPT Go free for up to a year, as the fintech bundles AI into its paid plans.
Dentsu Aotearoa launches technology practice with Knox
The new unit aims to help New Zealand clients adopt AI and emerging tools more directly across media, production and customer experience.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Featured News
Archaic payment processes costing SMEs time and money
Australian SMEs are missing working capital gains as manual invoicing and EFTs leave payments slower and less secure.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Reviews
Expert Columns
The enduring resilience of New Zealand's broadcast networks
How multi-shopper AI is transforming retail store operations
Why trusted 'Customer Context' is critical in the agentic AI era
The Next E-commerce Interface May Not Be a Screen
The importance of data enrichment in financial services
The Great Content Collapse is already here. Is your marketing team ready?
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Bybit launches global campaign to broaden financial platform
Users can now access stocks, gold and foreign exchange alongside crypto as the exchange pushes into payments, wealth and AI tools.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
Freshworks expands Freddy AI with email & workflows
Support teams will soon be able to build AI workflows from plain language, as Freshworks broadens Freddy AI into email and live service-desk guidance.
Google adds six AI analytics functions to BigQuery
The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.
Candescent expands Google Cloud AI tie-up for banks
The expanded deal should help more than 1,300 banks and credit unions move AI from pilot projects into day-to-day banking systems.
Covee launches AI platform after USD $750,000 raise
Smaller insurance brokers could win larger corporate accounts as the platform cuts renewal work from more than 30 hours to under two.
TiVo launches Agent TiVo for AI entertainment discovery
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
MotoGP picks Accenture for 2027 direct-to-fan platform
Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mastercard & Backbase launch AI banking collaboration
Banks on Backbase's platform will gain access to Mastercard's AI tools as lenders race to turn experiments into production systems.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Anthropic launches Claude commerce blueprint for retailers
Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
LG unveils ThinQ Claw AI agent for connected home platform
The text-based agent aims to simplify control of connected appliances by letting users describe plans in natural language rather than set routines.
LG unveils 2026 AI TVs with Shield security at IFA
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Samsung unveils Galaxy S26 FE with AI & camera boost
The handset enters a crowded premium market in Australia with seven years of updates, a new AI suite and a better camera system.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
City Chic sees lower returns in Mys Tyler FitCheck
Returns on City Chic's online sales fell 7.5% in a pilot, suggesting creator-led fit reviews could ease a costly problem for retailers.