data measurement stories
The move could cut the climate impact of its 300 live projects, with one office tower already delivering a 5,000 ton emissions saving.
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.