Customer engagement Stories - Page 6

Global Stories

Customer engagement stories

Infobip RCS traffic surges 169% as US leads growth

Brands are moving beyond SMS, as Infobip's RCS traffic jumped 169.3% in the first half, with US interactions up 1,298.8%.

By Mark Tarre • 4 min read • Wed, 29th Jul 2026

Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Wed, 29th Jul 2026

Data Analytics

Fintech leaders urge unified payments push as AI grows

Faster instant payments and AI-led commerce are exposing fraud and infrastructure gaps, forcing banks and merchants to bolster resilience.

By Karen Joy Bacudo • 5 min read • Wed, 29th Jul 2026

Software-as-a-Service

MYOB wins Brand of the Year at 2026 Mumbrella Awards

Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Jul 2026

Data Protection

Salt Edge invests in Sientia for loyalty data push

The tie-up could help brands target shoppers using consented banking data as open banking moves further into loyalty and advertising.

By Karen Joy Bacudo • 4 min read • Wed, 29th Jul 2026

Software-as-a-Service

Qualys appoints Ben Brown to lead ANZ channel push

Expansion in Australia and New Zealand is expected to deepen Qualys' managed risk services push as it adds four local hires.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 28th Jul 2026

Fintech

TBC Bank Group buys majority stake in OLX Uzbekistan

It gives TBC Bank a profitable online marketplace in Uzbekistan, reaching 5 million monthly users and opening new payment and lending opportunities.

By Sofiah Nichole Salivio • 4 min read • Sat, 25th Jul 2026

Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Thu, 23rd Jul 2026

Cloud Security

Barracuda expands partner success programme for MSPs

Partners will get more co-marketing tools and training as Barracuda seeks to help MSPs win customers and speed sales.

By Mark Tarre • 3 min read • Thu, 23rd Jul 2026

Stories from Other Regions

Customer engagement stories

Software-as-a-Service

RewardinMe launches AI agent for gamified marketing

Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.

By Sean Mitchell • 3 min read • Wed, 29th Jul 2026

Customer Experience

Eagle Eye & Central Retail Vietnam launch loyalty scheme

Shoppers at Central Retail Vietnam can now earn points and lower prices across multiple brands, with the scheme signing up 5.8 million members.

By Sean Mitchell • 3 min read • Tue, 28th Jul 2026

Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 28th Jul 2026

Software-as-a-Service

InvoiceCloud & BlitzenX team up on insurer payments

Carriers can speed claims payouts and reduce manual billing work as the new tie-up links payment tools with core insurance systems.

By Karen Joy Bacudo • 3 min read • Tue, 28th Jul 2026

Manufacturing

Wipro expands Databricks tie-up with new AI practice

The move aims to help enterprises turn scattered AI pilots into production systems, with sector-specific tools for banking, telecoms and manufacturing.

By Sofiah Nichole Salivio • 3 min read • Tue, 28th Jul 2026

Digital Transformation

Quontic links Alkami & MANTL to lift digital uptake

New account holders are moving into online banking faster, with Quontic lifting immediate digital uptake to the mid-70% range after the link-up.

By Karen Joy Bacudo • 4 min read • Sat, 25th Jul 2026

Software-as-a-Service

NiCE expands RingCentral partnership with AI focus

The deal gives businesses a more integrated way to link employee communications with customer service, as NiCE adds RingCentral's RingEX to its portfolio.

By Mark Tarre • 3 min read • Fri, 24th Jul 2026

Data Protection

UK firms embed AI in workflows but keep human control

Most UK enterprises now see AI boosting productivity, but 78% are keeping human approval points and guardrails in place.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Jul 2026

Customer Experience

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Thu, 23rd Jul 2026